Client
Fitbit, a leader in health and fitness wearables.

The Ask
This was for the launch of Fitbit’s first smartwatch. The goal was to introduce the product as more than just a fitness tracker — this was a full-featured smartwatch that could compete with the big players in the space. The creative had to build excitement, explain the features, and position Fitbit as a serious contender in the wearable tech market.

The Approach
I worked on digital assets that supported both the product launch and ongoing marketing — everything from landing pages to email to app content. The design had to feel elevated but still true to Fitbit’s friendly, health-focused personality.

We leaned into clean visuals, bold typography, and lifestyle imagery that showed the watch in real-world use. The messaging focused on what made the watch unique, highlighting health insights, ease of use, and seamless integration with users’ routines.

The Outcome
The campaign helped Fitbit make a strong debut in the smartwatch category. It introduced the product in a way that felt fresh and competitive, while still keeping the brand approachable and focused on everyday wellness.