Client
Walmart.com, the ecommerce arm of one of the largest retailers in the world.

The Ask
Walmart needed high-performing email campaigns that promoted everything from seasonal events to daily deals, while keeping the focus on value and trust. I led design for the entertainment and electronics categories, which were two of the top-performing departments in terms of revenue and traffic.

The Approach
As lead designer, I worked closely with the marketing team to concept, design, and refine email campaigns that featured major brands like Apple, Samsung, Google, and Bose. Every email needed to balance brand storytelling, urgency, and clear calls to action. I also reviewed performance data with the marketing team, looking at metrics like open rates and click-through rates to guide design decisions for future sends. The goal was always to create emails that were clean, shoppable, and optimized for results.

The Outcome
The campaigns helped drive major profit and sales, especially during key retail windows. The emails performed well across both desktop and mobile, and the collaboration with marketing led to consistent gains in engagement. The work became a reliable part of Walmart.com’s performance strategy in high-traffic categories.