Client
SiriusXM is one of the biggest names in audio entertainment, mostly known for in-car satellite radio. As listening habits evolved, they needed to rethink how they were showing up across digital platforms.

The Ask
They wanted to drive more attention to the web and mobile apps, especially from younger users who were used to streaming. A big part of the challenge was building a design system that could feel custom and flexible for individual shows, channels, and talent, while still staying consistent across thousands of assets.

The Approach
I led design across both web and mobile platforms, working closely with UX, brand, and product teams. The focus was on creating an experience that felt clean, intuitive, and built around discovery. We reworked the navigation, brought in bold type and visuals, and introduced a modular system that could adapt without breaking. The goal was to make each piece feel tailored, without starting from scratch every time.

The Outcome
The redesign gave SiriusXM a stronger presence in the streaming space. It made the digital experience more inviting and helped first-time users explore without friction. Internally, the new system gave teams a flexible toolkit that simplified production and improved consistency. The web app, which had lagged in engagement, finally started gaining traction.