The Ask
This was the launch campaign for Norton Core, their first-ever secure Wi-Fi router. The product combined high-end design with strong built-in security. The goal was to make a bold entrance into the consumer hardware space and get people to think differently about cybersecurity.

The Approach
The creative had to do a few things. It needed to introduce the product, highlight the security features in a way that was easy to understand, and position the device as something that belonged on your shelf, not hidden behind it.

I worked on a range of materials including video, social, landing pages, and overall campaign direction. Visually, we leaned into the faceted, geometric design of the router and treated it like a piece of modern home decor. The messaging stayed simple and focused on benefits, not just specs.

The Outcome
The launch set Norton up as a serious player in connected home security. It shifted the conversation from cybersecurity as software to cybersecurity as part of your lifestyle. The work made an impact visually and strategically, giving the product the attention it needed at launch.