Client
Pandora, the streaming music platform known for personalized listening and a long-standing role in music discovery.

The Ask
I worked with Pandora on a couple of distinct creative projects aimed at elevating how the brand showed up visually, both in-app and in the real world.

The first project was a series of custom illustrations for artists featured on the platform. These were used across digital channels to promote new releases, exclusive content, and curated playlists. Each illustration was tailored to reflect the artist’s personality and musical style while still feeling connected to Pandora’s visual language. The work appeared in the web app, on mobile, and in social content.

The second project was designing custom poly bags for branded merchandise. These were used for shipping gear and swag to artists, influencers, and partners. The goal was to make the unboxing feel intentional and on-brand, while standing out from typical ecommerce packaging. I developed a few design directions and worked with the team to finalize a look that was bold, clean, and unmistakably Pandora.

The Outcome
Both projects helped bring more personality and polish to how Pandora connects with its audience — online and offline. The artist illustrations gave listeners a more personal way to engage with featured content, and the branded packaging created a more premium and cohesive experience for merch and promo drops.