The Ask
Pro Squared was growing fast and needed a brand identity that reflected the level of professionalism and detail they bring to their work. Their original look felt generic and didn’t match the quality of service they were delivering. The goal was to create a brand that felt sharp, reliable, and built for scale.

The Approach
I led the design of a new visual identity for the company, starting with an updated logo, color palette, and type system. The focus was on simplicity and precision. Something that communicated cleanliness and professionalism without feeling cold or corporate.

We also created supporting materials, including social media and branded collateral, to help bring the new identity into the real world. Everything was built with longevity and clarity in mind, so the brand could grow along with the business.

The Outcome
The new identity gave Pro Squared a more polished and confident presence. It helped establish trust with clients and made the brand feel like a serious contender in the commercial cleaning space. The work set them up with a foundation they could build on as they continue to expand.