Client
UCHealth is a Colorado-based hospital system focused on innovation, accessibility, and patient-centered care.

The Ask
UCHealth wanted to break away from traditional healthcare marketing and tell real patient stories in a way that felt honest, inspiring, and full of life. The goal wasn’t to spotlight the illness. It was to celebrate what patients had overcome and what they were able to achieve after treatment. The challenge was to bring that optimism forward without losing authenticity.

The Approach
I worked as part of a small creative team to concept and build a multi-channel campaign centered on real patient experiences. We led with documentary-style storytelling and paired it with bold, uplifting visuals that felt unexpected for the category. The focus was always on the positive — showing the strength, resilience, and success of each individual. The campaign lived across TV, print, digital, out-of-home, and social. I helped shape the design direction and extend it across formats, making sure the creative stayed consistent, clear, and emotionally grounded.

The Outcome
The campaign stood out in a space that often feels cold or clinical. It helped UCHealth connect with their community on a deeper level and positioned them as a brand rooted in humanity, innovation, and real impact. The work resonated with both internal stakeholders and the broader audience, and helped set a new tone for future campaigns.