Client
Walmart.com, the digital retail arm of one of the world’s largest companies.

The Ask
This was a full redesign of the Walmart.com site and its email communications. The goal was to reposition Walmart as more than just a destination for low prices — we wanted to introduce a more aspirational, lifestyle-driven feel that could sit comfortably alongside premium brands.

The Approach
I was the lead designer focused on the electronics department, which included flagship brands like Apple, Samsung, Google, Sony, and Microsoft. The work had to elevate Walmart’s digital presence without losing its core value-driven identity. We built a cleaner, more modern visual language that could work across the site, promotional banners, and all outbound communications.

This wasn’t just a visual facelift. We looked at the entire customer experience — how products were browsed, how messaging guided the user, and how the brand could show up in a way that felt more curated and premium, especially within high-tech categories.

The Outcome
The redesign helped shift perception of Walmart.com, especially in the electronics space. It gave the brand a more modern, credible voice in a highly competitive category, and opened the door for deeper engagement with audiences looking for both value and quality. The updated system also set a stronger foundation for future seasonal and brand campaigns across digital channels.